The expectations we make before trying a food are fundamental when it comes to experiencing a taste in one way or another. And that is particularly curious when we are going to try something that we believe will be sweet to the palate.
For example, if we try a pink ice cream we are predisposed to believe that it will be a sweet ice cream, maybe strawberry flavored. Now let's imagine that ice cream is salty. How will we notice it then? Well, much saltier than normal.
The expectation of taste
Martin Yeomans and his team at the University of Sussex conducted precisely a series of experiments with pink salted ice cream. Before giving it to a group of people to try it, however, they baptized it with a name that was not "strawberry ice cream", but "plate 386".
As he explains Charles Spence in his book Gastrophysics:
Expectations created by the name or description of the dish made the subjects enjoy the ice cream significantly more than people who had not been told anything about the dish before trying it. The most important thing is that they stopped finding it too salty.